Material characteristics – pu label

Diverse appearance: It can imitate the texture and color of various natural leathers, such as cowhide, sheepskin, etc., and can also produce various bright or unique colors by adding different pigments and additives to meet the design needs of different products.
Strong durability: It has good wear resistance and tear resistance, is not easily damaged by daily use or friction, can withstand a certain degree of stretching and twisting, and maintains the integrity of the label during long-term use.
Waterproof and moisture-proof: The polyurethane material itself has a certain waterproof performance, which can effectively prevent moisture penetration, avoid damage, deformation or blurred handwriting of the label due to moisture, and is suitable for use in various environments.
Soft and comfortable: The texture is soft and the feel is similar to natural leather. It feels comfortable to touch and will not cause irritation to the human body or product. It is especially suitable for product labels that come into contact with the skin.

Production process

Printing process: By screen printing, digital printing and other methods, text, patterns, logos and other information are printed on PU labels, which can achieve printing of various colors and effects, such as gradient, fluorescence, frosting, etc., making the label more beautiful and attractive.
Embossing process: Use a mold to press various concave and convex patterns or designs on the surface of the PU label, such as leather texture, brand logo, decorative patterns, etc., to increase the three-dimensional sense and texture of the label and improve the grade of the product.
Laser engraving: Using laser technology to engrave PU labels, it can accurately depict text, patterns, etc., with clear and delicate lines, and the engraving depth can be adjusted, which can achieve personalized customization, and the engraved content is not easy to fade and wear.
Thermal transfer process: The pre-printed pattern or text is transferred to the PU label through a thermal transfer device. The thermal transfer pattern is bright and realistic, and can present a high-resolution image effect. It is suitable for complex patterns and photo transfers.

Application field

Clothing industry: It is widely used in various types of clothing, such as coats, shirts, jeans, dresses, etc., to mark brand names, sizes, materials, washing instructions and other information. It can also be used as a decorative element of clothing to enhance the overall beauty of clothing.
Bags and accessories: On bags and accessories such as handbags, backpacks, wallets, belts, etc., PU labels can be used as brand logos to show the brand’s style and characteristics. They can also mark the product’s model, series, origin and other information to increase the product’s added value.
Footwear products: Commonly used on sports shoes, leather shoes, casual shoes and other footwear products to mark brand logos, sizes, materials, styles and other information, which are convenient for consumers to choose and identify, and can also play a certain decorative role.
Home furnishings: PU labels are also used on home furnishings such as sofas, mattresses, curtains, pillows, etc. to mark the product’s brand, specifications, materials, maintenance methods, etc., to enhance the quality and professionalism of home furnishings.

Comparison with genuine leather labels

Price advantage: The production cost of PU labels is relatively low, and the price is relatively affordable, which can reduce production costs for enterprises, especially for mass-produced products, while genuine leather labels are usually more expensive due to the high cost of raw materials.
Environmental performance: PU materials do not involve the use of animal leather, which is more acceptable to some consumers who pursue environmental protection and animal protection, and meets the requirements of modern society for environmental protection. Leather labels require the use of animal leather, which may cause some consumers to pay attention to animal protection issues.
Customization flexibility: PU labels are more flexible and diverse in terms of color, shape, pattern, size, etc., and can be quickly adjusted and produced according to customer needs to meet the personalized customization needs of different customers. Although leather labels can also be customized, due to the characteristics and limitations of natural leather, the flexibility of customization is relatively poor.